Our mission is to uphold the human right to healthy and affordable food and to build community self-reliance by increasing neighborhood access to locally-produced fruits and vegetables and by promoting social enterprise, youth entrepreneurship, sustainable agriculture and grassroots organizing. Our vision is to help transform West Oakland into a thriving center of economic well-being, sustainability, and social justice supported by an entrepreneurial spirit for innovation and self-determination. We use a cross-sectoral strategy of bringing grassroots organizing and street-level marketing together with socially responsible business and agricultural practices to positively impact problems facing West Oakland.
Web link of note: The People’s Grocery
(At http://peoplesgrocery.org)