A foundation sponsoring various causes, with well-known celebrities and prominent ad campaigns… because, well, it is the entertainment industry, and self-promotion is their business.
The Entertainment Industry Foundation responds to some of the most critical needs facing our society. We help raise awareness and funds for important causes such as childhood hunger, cancer research, creative arts, education, cardiovascular research, and much more.
Web link of note: Entertainment Industry Foundation
(At http://eifoundation.org/)